Paid Media Management
Paid Media
Fee Calculator
Adjust your monthly ad spend below to see our management fee options. Two pricing structures — built for ambition, designed to scale with you.
Monthly Ad Spend£50,000
£10k£45k£75k£112k£150k
Option A
Percentage of Spend
Simple, transparent — scales naturally with your budget
£5,000/ month
- ✦10.0% of monthly ad spend
- ✦Tiered rate reduces as budget scales
- ✦1 to 1 slack support
- ✦Dedicated account manager
🔒 Min. 3-month commitment
Recommended
Option B
Hybrid Retainer
Fixed base + percentage tier — aligned incentives as you grow
£5,000/ month
- ✦£2,000 fixed base retainer
- ✦6.0% of monthly ad spend
- ✦Everything in Option A, plus:
- ✦Quarterly strategy sessions included
- ✦Priority support & escalation SLA
🔒 Min. 6-month commitment
Your Summary — Option B Selected
£50,000
£5,000
10.0%
£600,000
£60,000
6 months
Growth Path — Projected Fee Schedule
| Monthly Spend | Option A Fee | Option A Rate | Option B Fee | Option B Rate |
|---|---|---|---|---|
| £10,000 | £1,500 | 15.0% | £2,800 | 28.0% |
| £20,000 | £2,400 | 12.0% | £3,600 | 18.0% |
| £30,000 | £3,000 | 10.0% | £3,800 | 12.7% |
| £40,000 | £4,000 | 10.0% | £4,400 | 11.0% |
| £50,000Current | £5,000 | 10.0% | £5,000 | 10.0% |
| £60,000 | £5,400 | 9.0% | £5,300 | 8.8% |
| £75,000 | £6,750 | 9.0% | £6,125 | 8.2% |
| £90,000 | £7,200 | 8.0% | £6,500 | 7.2% |
| £100,000 | £8,000 | 8.0% | £7,000 | 7.0% |
| £120,000 | £8,400 | 7.0% | £7,400 | 6.2% |
| £150,000 | £10,500 | 7.0% | £8,750 | 5.8% |
Industry context: Agency fees at £50k+/month typically range between 8–12%. Option A provides a competitive percentage model with volume discounting built in. Option B's hybrid structure keeps the percentage component lower, making it increasingly advantageous as your spend scales. Both include full-service management — strategy, audience development, creative direction, optimisation, and reporting. All fees exclude VAT.